Wednesday, August 18, 2010

Are Facebook's Days Numbered?

http://www.forbes.com/2010/08/17/facebook-google-social-media-opinions-columnists-trevor-butterworth.html?boxes=opinionschannellatest

Key Quote: "So what does this mean for the news industry? If your mobile Web strategy does not have equal space at the management table, you better make space for it and quick. You need to be adapting your story and editorial decision-making for the mobile Internet. You need to hedge your bets on Facebook by partnering with a variety of social media. And you need to be thinking about how other kinds of partnerships can push your mobile presence."

Burger King Again Consolidates Agency Assignments

http://mediadecoder.blogs.nytimes.com/2010/08/17/burger-king-again-consolidates-agency-assignments/?ref=media

The Best-Ever Social Media Campaigns

http://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media.html?boxes=Homepagemostemailed

Kentucky Fried Lawsuit: Franchise Owners Sue KFC

http://news.yahoo.com/video/business-15749628/kentucky-fried-lawsuit-franchise-owners-sue-kfc-21457083

Wednesday, August 11, 2010

In new TV ads, Mormons pitch message to Middle America

http://news.yahoo.com/s/yblog_upshot/in-new-tv-ad-campaign-mormons-pitch-message-to-middle-america

Google Agonizes on Privacy as Ad World Vaults Ahead

http://online.wsj.com/article/SB10001424052748703309704575413553851854026.html?mod=WSJ_hp_mostpop_read

Monday, August 9, 2010

Are Marketers Hiking Ad Spend at Expense of Product Quality?

Rising Recalls, Cost Cutting at Major Companies Threaten to Undermine Decades Worth of Brand Messaging



http://adage.com/article?article_id=145296

Friday, July 30, 2010