Tuesday, August 30, 2011

Wednesday, August 24, 2011

When a client comes to us with a product, he is, in effect, giving us a problem to be solved. ... Some of the biggest advertising mistakes are people who imagine they know what the problem is, or they're not even thinking about; they're just coming up with that brilliant idea and trying to force the problem to fit it."
--Mary Wells Lawrence

Tuesday, August 23, 2011

Polling is merely an instrument for gauging public opinion. When a president or any other leader pays attention to poll results, he is, in effect, paying attention to the views of the people. Any other interpretation is nonsense."
--George Gallup, member, Advertising Hall of Fame

Advertisers start using facial recognition to tailor pitches - latimes.com

Advertisers start using facial recognition to tailor pitches - latimes.com