Sunday, November 20, 2011

How About Better Parents? - NYTimes.com

How About Better Parents? - NYTimes.com: "“just asking your child how was their school day and showing genuine interest in the learning that they are doing can have the same impact as hours of private tutoring. "

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Sunday, October 9, 2011

WEASEL WORD: evasive words used to mislead the reader — Jedword

WEASEL WORD: evasive words used to mislead the reader — Jedword:

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weasel words in advertising - Google Search

weasel words in advertising - Google Search:

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HANDOUT: The Language of Advertising Claims

HANDOUT: The Language of Advertising Claims:

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The Language Guy: Weasel Words -- The Modal Verbs

The Language Guy: Weasel Words -- The Modal Verbs:

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Sample U - Trysumers and Tryvertising; the new drivers of products and profit

Sample U - Trysumers and Tryvertising; the new drivers of products and profit:

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How to do account planning – a simple approach | Life. Then strategy

How to do account planning – a simple approach | Life. Then strategy:

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Those Halftime College Ads: A Review - WSJ.com

Those Halftime College Ads: A Review - WSJ.com:

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Tuesday, August 30, 2011

Wednesday, August 24, 2011

When a client comes to us with a product, he is, in effect, giving us a problem to be solved. ... Some of the biggest advertising mistakes are people who imagine they know what the problem is, or they're not even thinking about; they're just coming up with that brilliant idea and trying to force the problem to fit it."
--Mary Wells Lawrence

Tuesday, August 23, 2011

Polling is merely an instrument for gauging public opinion. When a president or any other leader pays attention to poll results, he is, in effect, paying attention to the views of the people. Any other interpretation is nonsense."
--George Gallup, member, Advertising Hall of Fame

Advertisers start using facial recognition to tailor pitches - latimes.com

Advertisers start using facial recognition to tailor pitches - latimes.com

Sunday, May 8, 2011

AdAge

AdAge

Stat of the Day: Guess What, Millennials? Everyone Thinks You're Hosed

Sunday, March 27, 2011

http://www.courthousenews.com/2011/03/25/WomensFBall.pdf